Res-Kem's
web site was used as a case study at the B2B Marketing Conference last month. At the
B2B Marketing Forum 2011, Res-Kem decided to take part in what was called a "MarketingProfs Makeover" of our website so we can "Optimize Your Website To Increase Search Visibility and Attract Qualified Visitors".
Marc Engelsman, of Digital Brand Expressions, went through our website, blog and analytics to show where we are performing well and where we can improve.
Overall, our site received high marks! We are proud of our web site efforts to date. I hope you have seen the value as well!
To improve our site, Marc suggested we add more pages to our site by splitting up the existing content based upon keyword research and/or adding new pages of new content. Other ideas would be to take the information currently in our
equipment PDF bulletin library, vast PDF
library of MSDS and product bulletins, and
case studies and make separate pages with this detail as well.
From our experience, we know we need to continuously improve our website and will need to add a social media angle to our efforts. We could use your help!
Please contact me at sales@reskem.com with any suggestions you might have to improve our website.