Friday, July 08, 2011

2011 B2B Marketing Conference Web Site Makeover

Res-Kem's web site was used as a case study at the B2B Marketing Conference last month. At the B2B Marketing Forum 2011, Res-Kem decided to take part in what was called a "MarketingProfs Makeover" of our website so we can "Optimize Your Website To Increase Search Visibility and Attract Qualified Visitors". Marc Engelsman, of Digital Brand Expressions, went through our website, blog and analytics to show where we are performing well and where we can improve.

Overall, our site received high marks! We are proud of our web site efforts to date. I hope you have seen the value as well!

To improve our site, Marc suggested we add more pages to our site by splitting up the existing content based upon keyword research and/or adding new pages of new content. Other ideas would be to take the information currently in our equipment PDF bulletin library, vast PDF library of MSDS and product bulletins, and case studies and make separate pages with this detail as well.

From our experience, we know we need to continuously improve our website and will need to add a social media angle to our efforts. We could use your help!

Please contact me at with any suggestions you might have to improve our website.


Blue Horseradish said...

I'm glad to hear that the Res-Kem website good high marks! Let me know if you need any assistance - continual improvement of B2B websites is Blue Horseradish's specialty.
- Larry

Mike Watson said...

I don`t speak on many sites that I come across but I felt I couldn’t pass up the opportunity with this one. Excellent post. I can only imagine what you will be writing in the future.

B2B Manufacturers

Suzy Thompson said...

I guess what the conference focused on was SEO - which is, in my honest opinion, is the best way to reach out to your audience. Ranking brings visibility, and visibility increases your chances for clicks, which in turn gets you sales.

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