Wednesday, February 11, 2015

"Teaching People What They Need"

My normal focus in this blog is water treatment.  I am going to take a tangent today because my favorite blogger, Seth Godin, had a very interesting post last week titled "Give the people what they want" and the next line was "...isn't nearly as powerful as teaching people what they need." His posts are always thought provoking and this one explains how we like to do business which, quoting Seth again, is to "take your time and invest in a process that helps people see what they truly need". 

Many times per day, prospects will ask for a specific water technology like RO, DI, Fleck valves, AquaMatic, etc.  The easy thing to do would be to flip a budget price back for the system or product that may or may not perform for you.  What we do is to take a step back and ask a few key questions to insure the product you buy from us will match your water quality and quantity requirements.  It takes a little time, and it is the correct way to operate.

This list of questions has been posted previously, but it does not hurt to remind everyone:
  1. What are the average, minimum, and peak flow rates you need from the water treatment system?
  2. Is the flow continuous or how many shifts do you operate during the day?
  3. Do you have or plan to have a tank after the water treatment system?
  4. What is the source of your water and do you have an untreated water analysis?
  5. What is the water used for and do you have a treated water specification?
  6. What are the required temperature and pressure of the treated water?
  7. What level of automation do you need, i.e. manual, semi-automatic or fully automatic?
  8. Are there any special requirements for the system?
  9. When do you need the quotation by?
  10. When do you need the system to be installed?
With these questions answered, we can offer a properly sized, cost effective solution to your water treatment problem with minimal maintenance.

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Additional Information:
Printable questionnaire
For technical questions

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